Peep Show

Along with the opening of the new BOTAS 66 store in Skořepka, in the Prague city centre, we prepared a little surprise for you: Peep Show – a mysterious exhibition set up in boxes and designed for those, who occasionally like to take a peek through a keyhole. Its goal was to enhance the shopping experience and push the sneaker store visit to the next level. All this with the reference to the ongoing festival Prague Pride.

In general, the term “peep show” represents an exhibition of pictures, objects or people viewed through a small hole or magnifying glass. Historically it was a form of entertainment provided by wandering showmen, who let people glimpse into mysterious landscapes and sceneries. Nowadays a peep show mostly refers to a sex show obscenely viewed through a viewing slot.

Although our new store finds itself in Skořepka, Prague’s formerly famous “dirty” street, through the exhibition we wanted to go back to the roots of the magic box peep show. Just as we look back into history for inspiration for our brand. Because even an old form can have a current content.

Observe carefully.

PEEP SHOW

BOTAS 66 Store
Skořepka 4
Prague 1 – Old Town

August 13 – 26, 2015

Exhibition concept, photo, video: Jan Kloss
Video sound: Michal Kloss