B66 x XC

If it’s the matter of brands or individuals, we are fans of all kinds of collaborations or limited collector’s editions. Of course, it is a bit of a trend nowadays, home and abroad. Why resist when it could be a way to create something that otherwise would hardly find its place in the standard collection?

From time to time we manage to initiate an interesting collaboration and connect something seemingly unconnectable. This happens frequently with the music industry. Sometimes the impulse comes from the outside, from a company or institution. One of these is the Pilsner Urquell, which decided to create an accompanying product to their new beverage called Gambrinus XCLNT in 2011. For this product the company decided to address BOTAS 66, a domestic lifestyle brand. So the limited edition model BOTAS 66 XCLNT was born, inspired by the beer culture and the brand itself.