B66 x Pedal Project

Pedal Project is a loose grouping of design lovers, cycling and urban lifestyles. It was founded for the purpose of exploring cycling in terms of its overlaps in design, art and fashion.

His creative projects that emphasize the value of quality crafts and traditions, contributing to building a domestic urban scene. Communicates through a variety of media, runs his own blog, dedicated to exhibitions and in particular gives a bilingual magazine printed, which was in 2013 awarded the silver prize for European Design Awards in the category of ED magazine.

Moreover its members from time to time through the desert in collaboration with selected domestic and foreign manufacturers, to produce a variety of original products. In this way, for example, saw the light frame set Robert Sterba x PP or limited edition bike lights in collaboration with the iconic Swedish firm Bookman.

One other such products and model bot BOTAS 66 Pedal Project , which was designed specifically for those who are looking for suitable shoes for cycling in urban environments . Although the shape is based on the Classic , but the development has undergone a number of modifications that contribute to greater comfort and safety while driving. Cut the tip is modified for easier slip into the toe clips , stiffer sole is reinforced for increased comfort on the pedals , perforated leather enhances breathability in exposed parts and eventually reflective elements on the back and side of the shoe provides greater visibility of the rider during night operation . Edition is also packed in a special box that its atypical character and text contained develops and underlines the uniqueness of the product itself.

BOTAS Model 66 Pedal Project became shortly after its launch, one of the main representatives of the Czech industry to Hidden Industry Exhibition organized by Prague House in Brussels as part of Design September Brussels in September 2013.